Don't Get Stung By Another Marketing Company
What's Included
TECHNICAL SEO
GA4 and Search Console setup, XML sitemap and robots.txt, schema markup, Core Web Vitals, mobile performance, and clean URL structure
CONTENT & KEYWORDS
A tiered keyword roadmap, a pillar page for your core service, and supporting cluster content built around it
AUTHORITY BUILDING
Case studies, guest posts, and consistent publishing that earns backlinks and builds topical relevance over time
ARTIFICIAL INTELLIGENCE OPTIMIZATION
AI-ready content, schema markup, entity optimization, and E-E-A-T signals designed to increase visibility in AI-powered search results.
How the Process Works
Technical and keyword audit. Identify what's blocking rankings today and which keywords represent the highest-value opportunity.
Site fixes. Resolve technical issues (sitemap, schema, page speed, mobile experience) so new content isn't working against a broken foundation.
Content build-out. Publish a pillar page and supporting cluster content on a consistent weekly cadence, each internally linked back to its pillar and relevant service pages.
Authority and reporting. Monthly case studies, outreach, and reporting against organic clicks, impressions, and keyword growth in Search Console.
What You'll Receive
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A technical SEO audit with a prioritized fix list
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Schema markup implementation (Organization, Service, FAQ, HowTo, and more)
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A tiered keyword roadmap specific to your practice areas and markets
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A pillar page plus a rolling content calendar of supporting cluster posts
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Monthly reporting on organic clicks, impressions, and keyword position changes pulled directly from Search Console
Who This Is For
Firms that want organic search to become a predictable source of leads rather than an afterthought — particularly personal injury, criminal defense, and family law firms competing in local and regional search results.
Frequently Asked Questions
How long does law firm SEO take to work?
Technical fixes can improve crawlability and Core Web Vitals within weeks. Meaningful ranking movement for competitive keywords typically takes 3–6 months, and compounds from there as content and backlinks accumulate.
Do you guarantee first-page rankings?
No reputable SEO consultant can guarantee specific rankings — search algorithms aren't controlled by any agency. What we do commit to is a documented process, consistent execution, and transparent reporting against agreed KPIs.
What's a pillar page and why does it matter?
A pillar page is a comprehensive resource on your core service that supporting blog content links back to. It concentrates authority on your most important page instead of spreading it thin across dozens of unconnected posts.
Do you handle Local SEO / Google Business Profile?
Yes, local visibility is typically part of the technical and authority-building work, particularly for practice areas where clients search by city or region.
How does AI search (Google AI Overviews, ChatGPT, Perplexity) affect law firm SEO?
AI-generated answers pull from pages that are well-structured, clearly sourced, and technically sound — the same fundamentals strong SEO already requires. Firms with clean technical SEO, clear content, and credible authority signals are better positioned to be cited by AI search tools, not just to rank in traditional results.
Related Pages
Law Firm Marketing Consultant →
Fractional CMO for Law Firms →
Marketing Analytics for Law Firms→
Case Studies →