Don't Get Stung By Another Marketing Company
What a Fractional CMO Covers
Instead of one more vendor running one more channel, a fractional CMO owns the whole marketing function and makes sure every channel supports the same goal: booked consultations. That typically includes:
MARKETING STRATEGY
Developing marketing strategy, budget, SEO, PPC, and content.
ANALYTICS & REPORTING
Owning analytics and reporting so leadership sees clear, consistent numbers
INTAKE & CONVERSION
Improving intake and conversion rate so existing lead volume converts better
RELATIONSHIP MANAGEMENT
Managing relationships with any outside agencies or freelancers
How the Engagement Works
Discovery. Understand your current marketing spend, channels, team, and goals.
Strategy. Build a prioritized plan across SEO, paid media, content, and intake.
Direction. Ongoing oversight of execution, whether that's your internal team, contractors, or outside agencies.
Reporting. Regular check-ins with leadership on pipeline, cost per lead, and booked consultations — not vanity metrics.
Fractional CMO vs. Full-Time Hire
A full-time CMO in a competitive market is a significant fixed cost, and it can take months to find, hire, and onboard the right person. A fractional CMO gives you equivalent strategic oversight immediately, scaled to the size of your firm and budget, with the flexibility to adjust scope as your needs change as the firm grows or priorities shift.
What You'll Receive
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A documented marketing strategy tied to firm-wide growth goals
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Direct oversight of SEO, PPC, content, and intake — whether run in-house or by outside vendors
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Regular leadership check-ins with clear, jargon-free reporting
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A single point of accountability for whether marketing spend is producing booked consultations
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Vendor and budget management, so partners are held to a consistent standard
Who This Is For
Firms that have outgrown ad-hoc marketing but aren't ready for a full-time, in-house CMO — typically firms spending meaningfully on marketing already but lacking a single person accountable for whether it's working.
Frequently Asked Questions
How many hours does a fractional CMO typically work?
It varies by firm size and scope, from a few hours a week for smaller firms to near-full-time involvement during a growth push. Scope is set during discovery.
Will a fractional CMO replace our marketing coordinator or agency?
Not necessarily. In most engagements, the fractional CMO directs and coordinates existing staff or vendors rather than replacing them.
What's the difference between this and the Marketing Consultant service?
The Marketing Consultant engagement is typically project- or roadmap-based. A fractional CMO role is ongoing, higher-touch leadership across your full marketing function.
Do you attend internal meetings with our partners?
Yes — regular check-ins with leadership are part of the role, so decisions get made with someone who understands both marketing and how your firm actually operates.
How is success measured?
Against the KPIs that map to revenue: leads, booked consultations, conversion rate, and cost per acquisition — alongside supporting metrics like organic visibility and keyword growth.
Related Pages
Law Firm Marketing Consultant →
Law Firm Marketing Audit →
Law Firm SEO Consultant →
Case Studies →