Don't Get Stung By Another Marketing Company
What a Law Firm Marketing Consultant Actually Does
Most firms don't need more marketing tactics — they need someone who can connect the tactics into a single, accountable strategy. A law firm marketing consultant sits above the day-to-day execution and is responsible for the whole system: how prospects find your firm, what happens when they land on your site, and how effectively your intake team converts them into signed clients.
AUDIT
Auditing your current website, search visibility, and intake process
SEO STRATEGY
Building a prioritized SEO and content roadmap tied to the keywords your future clients are actually searching
ADVERTISING
Overseeing paid channels (PPC and Local Service Ads) so spend is directed at the practice areas and locations that convert
INTAKE TRAINING
Coordinating with your intake staff so marketing leads don't go cold before someone calls them back
How the Engagement Works
Marketing audit. A full review of your website, technical SEO, keyword visibility, paid campaigns, and intake process to identify what's working and what's costing you leads.
Roadmap and priorities. A 90-day plan that sequences the highest-impact work first — typically technical fixes and pillar content before broader content production.
Execution. Ongoing content production, technical SEO, campaign management, and conversion improvements, run either hands-on or in coordination with your existing team.
Reporting and iteration. Monthly reporting against the KPIs that matter — organic visibility, leads, and booked consultations, not just traffic.
Why Firms Bring In a Consultant Instead of Hiring In-House
A full-time marketing hire is a single generalist, often stretched across content, ads, analytics, and vendor management at once. A fractional consultant gives you strategic oversight plus access to specialized execution — SEO, paid media, analytics, and CRO — without the cost, benefits, or ramp-up time of building an internal team from scratch. It's a model built for firms that want senior-level marketing judgment applied consistently, month over month, without carrying the overhead of an executive hire before the marketing program has proven it can pay for itself.
What You'll Receive
-
A written marketing audit covering technical SEO, content, paid campaigns, and intake
-
A prioritized 90-day roadmap sequencing the highest-impact work first
-
A tiered keyword roadmap mapped to your practice areas and markets
-
A pillar content strategy with supporting topic clusters
-
Monthly reporting against organic visibility, leads, and booked consultations
-
Direct access for questions and strategy adjustments as priorities shift
Who I Work With
Primarily small to midsize firms in personal injury, criminal defense, and family law — practice areas where local search visibility and fast intake response directly determine case volume. If your firm is in a different practice area, the same underlying system still applies; the keyword and content strategy is simply built around your specific practice. Beehive Marketing Group is based in Los Angeles, CA and works with firms both locally and across the country.
Frequently Asked Questions
How is a law firm marketing consultant different from a marketing agency?
A consultant typically works as a strategic partner embedded in your decision-making — setting priorities, coordinating execution (in-house or through vendors), and reporting on results — rather than simply running isolated campaigns.
How long before I see results?
Technical fixes and paid campaigns can show movement within weeks. Organic rankings and content-driven leads typically take 3–6 months to build meaningfully, which is why the 90-day roadmap focuses early effort on the highest-leverage work first.
Do you work with firms outside personal injury, criminal defense, and family law?
Yes. Those three practice areas are our primary focus, but the same strategic framework applies across other practice areas — the keyword research and content plan are simply rebuilt around your specific audience.
What does a marketing audit cost?
See the Marketing Audit page for scope and next steps, or book a free intro call to discuss your firm specifically.
Can you work alongside our existing marketing team or agency?
Yes — many engagements are structured as a fractional CMO layer that directs and coordinates existing staff or vendors rather than replacing them.
Related Pages
Fractional CMO for Law Firms →
Law Firm Marketing Audit →
Law Firm SEO Consultant →
Case Studies →