Law Firm PPC Consultant

Legal keywords are some of the most expensive in paid search. A dedicated PPC consultant makes sure that spend is going toward calls and consultations, not wasted clicks.

Free Evaluation

What's Included

LSA & PPC ADS

Campaign strategy, optimization, and lead generation through Google Ads and Local Services Ads.

AUDIT

Website, SEO, advertising, and intake analysis with actionable findings.

RECOMMENDATIONS & BUILDOUT

Strategic roadmap and implementation to improve marketing performance.

TRACKING & ANALYTICS

Conversion tracking, reporting, and insights that drive smarter decisions.

How the Process Works

Account and market audit. Review existing campaigns (or build new ones) and research cost-per-click by practice area and geography.

Campaign structure. Organize campaigns by practice area and intent so the budget isn't blended across unrelated searches.

Launch and optimize. Ongoing bid management, ad copy testing, and negative keyword refinement.

Report on outcomes. Monthly reporting on cost per lead, booked consultations, and return on ad spend — not just clicks.

What You'll Receive

Campaign structure organized by practice area and search intent
Local Service Ads setup and ongoing bid management
Call tracking connected to campaign and keyword-level data
Landing pages aligned to each campaign's messaging and offer
Monthly reporting on cost per lead, cost per booked consultation, and return on ad spend

Who This Is For

Firms that want immediate visibility while organic SEO builds, or firms in highly competitive practice areas (personal injury especially) where paid search is a core part of the lead mix.

Frequently Asked Questions

How much should a law firm budget for PPC?

It depends heavily on practice area and market — personal injury keywords in major metros can run significantly higher per click than family law or estate planning. Budget recommendations come out of the account and market audit.

What are Local Service Ads (LSAs) and do I need them?

LSAs are Google's pay-per-lead ad format that appears above traditional search ads, backed by the Google Screened badge. For many practice areas they're a cost-effective complement to standard Google Ads.

How is PPC different from SEO?

PPC delivers immediate, paid visibility that stops the moment you stop paying. SEO builds organic visibility that compounds over time. Most firms run both together.

How do you measure success?

Primarily cost per lead and cost per booked consultation, tracked through call tracking and conversion data — not clicks or impressions alone.

Do you write the ad copy and manage landing pages too?

Yes — ad copy, landing page alignment, and conversion tracking are all part of keeping paid spend efficient.

Law Firm Marketing Consultant →
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