Law Firm Marketing Audit

Before spending another dollar on marketing, know exactly what's working, what's not, and where your budget is actually going. That's what the audit is for.

What's Covered in the Audit

WEBSITE REVIEW

Technical SEO, Core Web Vitals, mobile experience, and on-page structure

SEARCH VISIBILITY

Keyword rankings, Google Ads performance and conversion analysis.

INTAKE PROCESS

How leads are handled and where opportunities are being lost.

AI OPTIMIZATION

How the firm stacks up against competition in AI Search.

How It Works

Data pull. Access to your website analytics, Search Console, and ad accounts.

Analysis. A full review across technical SEO, content, paid media, and intake.

Findings report. A prioritized list of issues and opportunities, ranked by expected impact and effort.

Walkthrough call. A live review of the findings with clear next steps, whether you implement them yourself or bring in additional support.

What You'll Receive

A written report covering technical SEO, content, paid campaigns, analytics, and intake
A prioritized list of fixes ranked by expected impact and effort
A live walkthrough call to review findings and answer questions
A clear baseline you can use to evaluate any future marketing spend or partner

Who This Is For

Firms that suspect their marketing isn't performing as well as it should, firms evaluating a new marketing partner, or firms about to increase spend and want a clear baseline first.

Frequently Asked Questions

How long does an audit take?

Most audits are completed within 1–2 weeks of receiving account access, depending on the size of the site and number of active campaigns.

Do I need to give you my login credentials?

Read-only access is sufficient for GA4, Search Console, and ad platforms — no need to share admin credentials or make any changes to your accounts.

Is the audit a sales pitch for other services?

The audit is a standalone deliverable with a prioritized findings report you can act on with any team. Ongoing support is available if it's the right fit, but it's not required.

What do I get at the end?

A written findings report plus a live walkthrough call covering technical SEO, content, paid campaigns, analytics, and intake — with clear priorities.

Can this replace a full marketing consultant engagement?

The audit is a diagnostic, not an ongoing engagement. Many firms use it as the first step before a broader marketing consultant relationship.

Law Firm Marketing Consultant →
Fractional CMO for Law Firms →
Law Firm SEO Consultant →
Case Studies →